Mind the Matter, A Mental Health Awareness Campaign

 
 
 

Mind the Matter is a statistics-based campaign to educate the public about mental illnesses. The name Mind the Matter is a play on words of the adage, "mind over matter" with "Matter" representing brain matter, reminding us to pay attention to what goes on inside our heads.

The subway poster series is designed to be fun and colorful as a way to make mental illness a topic that is inviting to talk about. Many mental health campaigns are very clinical looking, adding to the feeling that mental health is something that should not be discussed openly. The hope is that these posters would educate the public and make mental illness a topic that is mores socially acceptable to discuss. 

The living statistic is another way to create discussion about mental illness, as well as to illustrate the personal experiences of those who participate. Through the living statistics, people can better understand what is most hurtful or helpful to say to someone who is coping with a mental illness, as well as to see the thought process of a mentally ill person.

 

This infographic is part of a subway ad series that gives information on select mental health disorders.

Below is a detail image of the infographic.

 
 
 
 

For the exhibition of this project, I wanted to create a visual representation that the audience could participate in. I invited anyone who came to the exhibit to take part and tell their story.

 
 

Progression of the living statistics over time.

Mind the Matter, A Mental Health Awareness Campaign was on exhibition at Greensboro Project Space in Winter 2016